When the Ball Sets the Agenda: Soccer Season as a Driver of Public Policy and Regional Competitiveness

In a context where major sporting events shape public discourse and government priorities, Miranda Public Affairs presents the report “When the Ball Sets the Agenda: Soccer Season as a Driver of Public Policy and Regional Competitiveness.” The document explores how Mexico can leverage the biggest soccer event as a catalyst for tourism, investment, infrastructure, and global positioning and identifies opportunities to maximize this impact through strategies, coordination, and urban development that extend beyond the tournament. Interested in diving deeper into this topic? Let’s talk.

You can download our report here: